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CLIFF WHITNEY
2320 Kitfox Circle
Cumming, GA 30041
678-513-4450 Ext 100
Fax 770-886-9566
cliffw@cliffwhitney.com

UNIQUE ATTRIBUTES

More than 30 years of senior management experience in the wholesale, retail, on-line and manufacturing business with a proven record of leadership and success. Innovative and self-directed, with strong communication and interpersonal skills.

 

CURRENT POSITIONS

FOUNDER AND CEO UAV Experts
UAV Experts offers an impressive range of products, skills and experience. From UAS design and construction to complete system integration, fully autonomous GPS controlled systems with live video feeds, multispectral data collection, mapping, or even simple entry-level systems for fun and dynamic vacation photography Cliff and the UAV Experts team provide customer focused quality standards to every project. More at UAVExperts.aero

FOUNDER AND CEO MERCURY ADHESIVES
Providing the highest quality scientifically engineered adhesive solutions and a level of service that far exceeds expectations. Serving more tham 3000 retail outlets around the world. More at www.mercuryadhesives.com.

PRESIDENT AND FOUNDER, ATLANTA HOBBY
Offering the nations largest supply of electric remote control aircraft and hobby supplies on-line and to dealers around the world via www.atlantahobby.com.

FOUNDER, SIERRA-RIDGE.COM WHOLESALE
Large supply of electric remote control aircraft and hobby supplies wholesale to dealers around the world.

PRIOR EXPERIENCE 1/2003 - 7/2005
CHIEF OPERATING AND CHIEF INFORMATION OFFICER
for doc Skin Care. A Medically modeled skin care products and services company backed by a real doctor.
  • Developing and managing end to end marketing programs including Print, Direct Mail, E-mail, Consumer Catalogs, Affiliate programs and a complete suite of B2B programs for the company.
  • Responsible for all of the companies Internet initiatives and strategy.
  • Responsible for the day to day operations of the companies retail stores and on line activities at docskincare.com.

3/28/1978 - 10/01/2001
PRESIDENT, CHIEF OPERATING AND CHIEF INFORMATION OFFICER for wolfXpress.com and Wolf Camera.com, the internet subsidiary of Wolf Camera inc., The Nations Premier Photo Specialty Retailer. Direct report to Chuck Wolf Founder and CEO.

  • Responsible for all of the companies Internet initiatives and strategy.
  • Responsibility for in-house call center as well as development staff that executes the company's entire internet program including, Application development, Interface design, server development web hosting and order flow fulfillment for digital printing.
  • Developed and managed end to end marketing programs including Print, Direct Mail, E-mail, Consumer Catalogs, Affiliate programs and a complete suite of B2B programs for over 30 different companies.
  • Conceived and managed ideas and growth from a 2-person small production unit in a retail outlet to a multi million dollar in-house Internet operation.
  • Coined the phrase "The Nation's Premier Photography Store".
  • Responsibility for negotiating all contracts including media schedules and B2B initiatives.
  • Protecting and driving the "Mission" of Wolf Camera: "To Drive Incremental And Immediate Sales, Traffic, And Profit" into our stores and on-line.
  • Team member for Wolf Camera's "creative execution," including print, catalog, and direct mail materials.
  • Company spokesperson to the media, commenting on various company and industry issues on behalf of our company, and our founder and CEO.
  • Team member of Wolf Camera's annual vendor development programs, which generate significant incremental market development funds from vendor partners
  • Guest Speaker to virtually every major photo industry trade organization.
  • Instrumental in the development of the worlds first on-line photo sharing application with Picture Vision.
  • Instrumental in the development of the AOL "You've Got Pictures" Service.
  • First-Hand knowledge of the photographic industry, and the unique role digital and online photo-sharing will play in the future

 

1998-To-1999
SR VICE PRESIDENT/ E COMMERCE AND FUTURE TECHNOLOGY DEVELOPMENT /Developed and implemented the companies Internet presence and strategy enabling the company to profit from the explosion in digital imaging. Developed in store and online solutions for making real photographic prints from digital files. Built a strong but small and efficient development team with an eye on profitability.

1996-To-1997
VICE PRESIDENT/ Continued the company's movement into digital imaging opening 5 digital imaging solutions centers in Chicago, Atlanta, and Charlotte. Increased the companies Internet presence and gained worldwide recognition launching the worlds first on-line photo sharing site, wolf.photonet.com.

1991-To-1995
GENERAL MANAGER /For the companies largest retail location. Responsible for the management of over 50 sales associates. Awards for retail sales approaching 20 million annually. Computerized the companies advertising department converting them from paste up to on screen layouts. Started the companies' movement into digital imaging. Built the companies first Internet presence in late 1995.

1986-To-1990
DISTRICT MANAGER/ Managed as many as 35 stores and 250 associates in Tennessee, Alabama, Louisiana and Georgia. During this time I received the companies highest customer service award as well as many sales awards. Produced record sales, growth and additional management.


1983-To-1985
AREA MANAGER/ For recently acquired three store photographic chain. Chattanooga. Awarded employee of the year out of over 2000 associates.

1981-To-1983
STORE MANAGER/ For recently acquired three-store chain in Chattanooga. First store to reach 1million dollars in sales.

1980- 1981
STORE MANAGER / Opened and operated new store in Charlotte NC. Record sales achievement award.

1978
CAMERA SALESPERSON/ Charlotte NC

FOUNDER OWNER Whitneys Glider Supply
Mailorder operations for hang Gliding , Ultralite Aircraft, and Bicycles and Hobby Supplies.

1980 - 1990
FOUNDER, PRESIDENT Sequatchie Valley Soaring supply
An adventure sports company located in Dunlap, Tn. Specalizing in Hang Gliding, Mountain Biking and many other adventure sports.



 

Graduated South Mecklenburg High School 1978. Have continued my education by participating in the real business world in an Entrepreneurial and Executive level with expertise in all aspects of the retail, photo and Internet space. Versed in computer programming, large-scale computer networks, graphic interface design, marketing, advanced digital photoproducts and photo-labs with special emphasis on business management.

 

COMMUNITY

First Redeemer Church/ Member
Stoney Point Homeowners Association/ Board of Directors/ President
Atlanta 2000/ "Picture The Possibilities" Subcommittee

 

RECOGNITION PMA International
Digital Imaging Marketing association (DIMA), President Elect

Guest Lecturer
Georgia State University Retail Marketing and Internet roundtable.
Kennesaw State University,
Networld Interop,
Photo Marketing Association, (many times)
Photo Manufacturers And Distributors Association (PMDA),
Digital Imaging Marketing association (DIMA), (many times).
Dixie Photo Marketing association, (many times).
PC Craft Fair "The future of "E" Photography


Awards
First manager of a store to reach one million dollars in gross sales.
Store Employee of the month October 1983
Company wide Employee of the year 1983


Guest Columnist:
Photo Marketing Magazine,
Internet-Week,
PC Create-It,
Wolf Pix,
E Digital Photo
Tech Web
Photo Industry Reporter
Atlanta Business Chronicle
Atlanta Journal Constitution
Photography Imaging and Entrepreneur Magazine,
United states Hang Gliding Association
Many others

"Who's Who In Professional Imaging" 1994-95

 

HOW I UNWIND

Cliff is an avid aviation participant living on a 2400-ft private grass airstrip in Cumming GA. Mostly flying experimental aircraft he holds a private pilot's license, a sailplane license and is a master rated Hang Glider pilot with advanced instructor and tandem sign-offs. Cliff is also a rated Ultralight pilot and when not working 6 days a week loves exposing his two young children to aviation and the out doors.

 

CARREER TIP There "is no box" so don't get caught thinking inside of one. Remember there are no absolutes, anything is possible. Always expect the unexpected.

Have a little loyalty; it is actually rewarding to help other people achieve their goals building a well-oiled machine that turns out a consistent stream of profit.

Trust in God, you will be rewarded!

 

Copyright © 1978-2008 Cliff Whitney